Banks and financial institutions use green and blue to help customers feel the financial institutions are trustworthy and to feel secure and safe.

Black comes across as powerful and wealthy.īusinesses want their brand’s colors to communicate the brand’s personality and some interpret colors in the following ways: The beauty industry uses pink to make us associate it with youth and black to associate with wealth.

Brown communicates ruggedness, or comfort (think chocolate).

Orange makes us willing to take action.

Yellow makes us more optimistic and cheerful.Target wants you to have a lot of shopping stamina! Green is supposed to make us feel calm and confident.Have you noticed that Twitter, Linkedin, Skype and Facebook logos are all blue? Blue is supposed to make us feel safe and secure.If consumers buy large motorcycles to be rugged and manly, then pastel motorcycles probably won’t sell. What companies are looking for primarily is color appropriateness. Basically calm colors like green and blue settle us down while warm colors like red, orange and yellow, rev us up. Nevertheless, generally speaking, here are the broad assumptions made about colors. While color psychology is widely used in marketing and branding, it does not usually take into account cultural differences or personality types. As long ago as the Greek philosophers, theorists have assigned color associations and meanings to specific colors. Humans can perceive over 2.8 million different color hues which means that the number of possible color combinations is almost infinite. This is the area that is manipulated by color-oriented industries to induce consumers to be attracted to their products. The final component of color theory is color harmony which is a visually pleasing presentation of color. Tertiary colors (yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green) are the colors formed by mixing a primary and a secondary color.

Secondary colors (green, orange and purple) are the colors formed by mixing the primary colors. In other words, all other colors come from mixing these three colors. P rimary colors (red, yellow and blue) are the three pigment colors that cannot be mixed or formed by combining any other colors. The second part in color theory are the colors. The color wheel, first created by Sir Isaac Newton in 1666, is a logically arranged sequence of color hues. According to one explanation, it is made up of three parts. Color PsychologyĬolor theory is a complex topic. How confident are you about your color sense? Have you tried to paint or draw? Have you tried to design your own textile project? How about choosing a paint color for your house or bedroom, or just getting dressed every day? I am able to dress myself without too many color gaffes, but I find that in any artistic endeavor or house-related project, I have very little color confidence. *This article has been updated in January 2020

Color emotion guide wheel